Business All-Star Accredited

We received the Business All-Star Accreditation. That’s awesome!

Over the past few weeks, our founder has been working with the All Ireland Business Foundation to achieve the prestigious Business All-Star Accreditation. The examination panel informed us that our efforts has been successful, and we have reached our goal. The accreditation is a great achievement, and a demonstration that we, at Aelia, offer to our clients high quality products and a top class customer service.

Business All-Star - Accreditation Certificate

Our founder, Diego Zanella, will attend the Gold Medal Ceremony on the 25th of October, 2019, at Croke Park, in Dublin, Ireland.

What this means for Aelia

It’s always great to see efforts recognised and rewarded. It’s also very exciting to know that we reached the standard required by the All-Ireland Business Foundation. The Business All-Star accreditation distinguishes progressive Irish businesses that meet a high level of verified performance, trust and customer centricity. Our efforts will now allow us to join unique group of excelling businesses.

Why we are so excited

The achievement will be celebrated at Croke Park, but reaching certainly wasn’t a “walk in the park“. 😃

We feel that this result is a tangible demonstration to our commitment in offering top quality products and services to our customers, as well as our collaborators.

We would like to thank all of you, customers, supporters, partners and suppliers, for having been with us during the past six years. Your continued support is what allowed us to be successful. We will strive to stay at the top of our class, and keeping offer you the great service you have come to expect from us.

The Aelia Team

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Smart Offers now supports our Aelia Currency Switcher

Increase your conversions with Smart Offers and Aelia Currency Switcher

We are happy to announce the start of a new collaboration, this time with the StoreApps Team. This collaboration brings you another great solution, the Smart Offers plugin. Smart Offers makes it easy to manage up-sells, cross-sells and “buy one, get one free offers”, and now it also includes native support for our popular multi-currency solution, the Aelia Currency Switcher.

Thanks to this new integration, visitors will see up-sells, cross-sells and special offers in their currency of choice. This will improve the user experience, and can help increasing conversions.

Getting started

The Smart Offers plugin integration with the Currency Switcher works out of the box. When you install the two plugins together, Smart Offers will automatically take care of showing your special offers in the correct currency. No configuration is required, it just works!

Advantages of using Smart Offers with Aelia Currency Switcher

Targeting rules, filters and more

Smart Offers includes features like targeting of offers based on user role, past purchases or cart value. All such features integrate automatically with the functions offered by the Aelia Currency Switcher, such as automatic geolocation and price conversions. All special offers will be appear consistently with customer’s location and selected currency.

Revenue reports in the selected currency

Smart Offers will automatically show you, in its Orders dashboard, the revenue earned from running the offer in each of the currencies selected by your visitors. This will help preparing statistics on which offers are more successful, and in which currency. With that information, you will be able to prepare accurately targeted offers and increase your conversion.


Using the Aelia Currency Switcher and the Smart Offers plugin together can greatly help increasing the effectiveness of your up-sells and cross-sells offers. The two plugin together will enable you to prepare offers targeted to specific markets, and attract more sales.

If you are using the two solutions together, we will be happy to hear your feedback, so that we can continue improving our products. Should you have any questions about using Smart Offers with our Currency Switcher, please feel free to contact the StoreApps support team. They will be ready to assist you with the installation of their powerful “special offers” solution.

That’s all, for now. I hope you enjoyed this great news, and we wish you a fantastic weekend!

The Aelia Team

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The StorePep Shipping Solution now supports our Aelia Currency Switcher

Using StorePep with Aelia Currency Switcher

We have partnered with the StorePep Team, to bring you yet one more great solution for your WooCommerce shop. The StorePep Shipping solution now includes native support for our WooCommerce Currency Switcher. With this solution, you can now ship globally using popular shipping carriers like FedEx, UPS, DHL and more. StorePep will charge the correct fees, in the currency used by your customers to complete the checkout.

Getting started

StorePep, along with Aelia Currency Switcher delivers a seamless shopping experience for your customers. You can combine configure StorePep by simply following these easy steps:

  1. Install and configure the Aelia Currency Switcher. Our installation guide can help you configuring the plugin: Aelia Currency Switcher – Getting Started.
  2. Install and configure StorePep, by following a few, simple steps: Integrate Your WooCommerce Online Store with StorePep.
  3. Verify that StorePep is working, by checking that the correct shipping rates appear at checkout.

You’re ready to go! StorePep will now calculate shipping costs, and the the Aelia Currency Switcher will convert them to the active currency.

Should you have any questions about using StorePep with our Currency Switcher, please contact the StorePep Support Team. They will be happy to help you configuring their shipping solution.

Thanks for reading, and have a great day!

The Aelia Team

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Fancy winning a $5,000 worth of WooCommerce goodies?

Our friends at CommerceGurus started a giveaway, which could allow you to get up to $5000 (yes, five thousand) worth of WooCommerce plugins and services. Among the prizes, you will find:

  • Free hosting, by DigitalOcean
  • Weglot multi-lingual
  • MemberPress Plus
  • WPForms
  • Jilt – email marketing for WooCommerce
  • Metorik WooCommerce analytics
  • Elementor Powerpack
  • All in One SEO Pack
  • WooCommerce Product Tables plugin

And more. At Aelia, we decided to contribute to the pot, by adding added a free licence for our Aelia Currency Switcher to it. Now you have the chance to get the whole package, for free!

How to enter the giveaway

Entering is easy. Simply visit the competition page at and subscribe to the CommerceGurus newsletter. You will be automatically entered into the draw, and you will be notified if you are a winner. Can’t be any easier!

From the Aelia Team, best of luck to all participants!

The Aelia Team

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EU VAT Assistant on – Update 12 December 2018

This post is a follow-up to the one we published on the 10 December 2018, in relation to the removal of our EU VAT Assistant from the WordPress repository.

Analysing the issue with the WordPress Team

As explained in the earlier post, due to technical limitations, the repository can only be used to host plugins that don’t have external dependencies. Plugins are expected to carry around a copy of all the files they need, even if this may cause conflicts with different versions of the same files, which might be installed on the site. Our EU VAT Assistant relies our Aelia Foundation Classes (or AFC, for short), which is an external framework. Due to that, it didn’t match the described requirement.

We had a long discussion with the WordPress Team, during which we went into the details of the decisions behind the design for our EU VAT Assistant, as well as our other plugins. We proposed several solutions, all of which were technically valid, but they were rejected on the ground of not being fully compliant with the current policies that apply to The conclusion was our solutions are highly modular (and work well that way), but the public WordPress repository, in its current form, doesn’t support such architecture.

The challenge

The restrictions on the WordPress repository presented a significant challenge. We spent a significant amount of time and effort to create our existing, modular architecture. All our solutions are based on it, and they have been thoroughly tested. The WordPress Team insist that all plugins should carry around their own copy of the required files, while we have enough experience and statistical data to disagree with such statement. Besides, we couldn’t afford to discard years of work to go back to the required “monolithic” design, risking to introduce issues in the process.

The main hurdle came from one of the core principle on which the Aelia Foundation Classes is based. We wrote the AFC Framework with the assumption that there will always be one copy of such framework installed, at any given time. Such requirement can be easily enforced, and it allows to share the same code across multiple plugins. It also avoids having to write a convoluted logic to check if multiple copies of a framework are installed, and which one should be used. Based on our tests and experience, it’s a leaner and more effective approach.

Our challenge was to find a way to reach the following targets:

  1. Allow the EU VAT Assistant to carry around and load its own framework.
  2. Allow plugins that rely on the shared AFC Framework to keep doing so.
  3. Avoid substantial rewriting of any of the plugins, or the framework.

The AFC Framework as the key

After a careful analysis of our options, we realised that the AFC Framework could be the solution to the issue. Like our plugins, the framework is highly modular, and structured so that its components are loosely coupled. Although we designed the framework to be installed as a separate plugin, we were able to extract parts of it, and transform them into an “embedded framework”. This was also made easier by the logic used by our plugins to find the AFC, and interact with it, which allows for good flexibility. In short, we found a way to satisfy all the requirements, while keeping our modular structure and full compatibility with our other products.

The proposed solution

We reviewed the AFC Framework, focusing our attention on its basic, core elements, and we came up with a smart, yet simple solution:

  1. We built a smaller version of the framework, called AFC Embedded, which excludes non-essential features, as well as any feature that is not deemed “appropriate” for inclusion in the WordPress repository.
  2. We added the AFC Embedded framework to the EU VAT Assistant.
  3. We modified the loader logic used by the EU VAT Assistant, to perform the following operations:
    1. When the standalone AFC Framework is active, use that one. In such case, the plugin would behave exactly as it did before.
    2. When the standalone AFC Framework is not active, or not installed, load the embedded AFC Framework.

This approach required only minor changes in both the framework and the EU VAT Assistant, and no changes at all in our other products. It also covers the scenario where the EU VAT plugin is installed first, and the standalone framework at a later stage, e.g. after installing one of our premium WooCommerce plugins. In that case, the EU VAT Assistant switches from the embedded framework to the standalone one, transparently. Simple, yet effective!

Current status

We discussed the above solution with the WordPress Team, and they agreed that it would be within the guidelines of the repository. We have submitted an updated version of our EU VAT Assistant for their review, and we are waiting for their reply. If all goes well, our solution for EU VAT compliance should be back online very soon.

Any questions? Always happy to answer!

Should you have any questions about the EU VAT Assistant, or the progress with the new version, please feel free to contact us. We will be happy to answer all your questions, and give you any information you might need.

Thanks again for staying with us, we are looking forward to sharing with you some good news soon!


The Aelia Team

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The EU VAT Assistant for WooCommerce is still “alive and kicking”!

On the 9 December 2018, the WordPress Team removed our popular EU VAT Assistant from the public repository on In this article, we are going to explain why they took that decision.

Preliminary note

Before explaining the reason for the removal, we would like to clarify that the EU VAT Assistant is still working fine, it’s fully supported and it will be maintained for the foreseeable future. There isn’t any technical issue, we’re just dealing with a minor conflict with the regulations on

Why the plugin was closed on

The WordPress Team closed the EU VAT Assistant on the 9th of December, 2018, because that plugin, like (almost) every other Aelia plugin, requires our mini-framework, called Aelia Foundation Classes (or AFC, for short). That mini-framework comes as an independent plugin, which has to be installed separately. We introduced such framework in our development cycle back in 2013, when we realised that the old approach of bundling multiple copies of the same files and libraries in each plugin was inefficient. Since WordPress didn’t include a dependency management system (and still doesn’t), we implemented our own, simple solution. That allowed us to get the result we were looking for:

  1. We were able to the files and libraries common to multiple plugins to a shared framework (the Aelia Foundation Classes).
  2. We were able to leverage the functions offered by WordPress to detect when such plugin is missing, and prompt the administrator to install it.

Thanks to the above, the EU VAT Assistant and our other plugins can detect if the AFC framework is not installed. When that is the case, they ask the administrators if they want to install it manually. To make thins even easier, our plugins also offers a convenient “one click” interface to do that installation. This is how the EU VAT Assistant always worked, ever since we released its first version, back in 2014. Apparently, now this presents an issue.

The issue

The rules for the WordPress repository indicate that a plugin can’t download another plugin from sources other than Since the “one click install” downloads the framework from our site, that feature is no longer allowed. Due to that, the WordPress team deemed necessary to close the plugin, and informed us about that closure right after it was performed. Unfortunately, we didn’t receive an advance notice about this, or we would have informed our users about it.

As mentioned, the reason for the plugin closure is not technical. The EU VAT Assistant works perfectly fine as it is, and it’s not affected by bugs or technical issues. More simply, there’s a disagreement about our plugin’s architecture, as the WordPress team deemed such design to no longer conform with the repository guidelines. Due to this, they decided to remove the plugin, despite its popularity and the fact that it has been running smoothly for over 4 years.

Possible solutions

The only reported non-conformity in the EU VAT Assistant is the dependency management that the plugin uses. Our solution allows administrators to download the required AFC mini-framework from our site, which is external to From a technical perspective, this could be solved easily in a few ways:

  1. The AFC framework could be hosted on
  2. The framework could be bundled within the EU VAT Assistant, which would then take care of installing it as a separate plugin, without having to download it from an external source.
  3. The “once click install” feature could be removed from the EU VAT Assistant, thus removing the “download from an external site” altogether.

Unfortunately, the WordPress team didn’t accept any of the above:

  1. The first solution won’t be allowed by another regulation, which doesn’t allow to use to host framework plugins.
  2. The third solution would involve “bundling a plugin within a plugin”, which is also not allowed.
  3. The third solution won’t be allowed either. Requiring a manual installation of the framework would imply that the EU VAT Assistant “doesn’t work” straight out of the box (unless the framework is installed first), which is another of the requirements on repository to ensure a smooth user experience.

Feedback from the WordPress Team

The WordPress Team suggested that we change the the EU VAT Assistant so that it doesn’t require the AFC framework, or so that the files from the framework are part of the plugin itself. Unfortunately, that won’t be an option. The decision of having the framework as an external plugin was deliberate, to make our plugins modular and more robust. Such design, fairly common on other platforms, allows to keep modules lean, and greatly reduces the chance of conflicts caused by the presence of multiple copies of the same files. Our target was to move away from the obsolete “monolithic” architecture, and all the bloating that it involves, and have a single, shared framework. Other developers adopted such approach (popular themes like Genesis and Avada also use a framework plugin), and it works well.

Rewriting the EU VAT Assistant to go back to the old “bundle everything” design would be a significant step backward, and it would introduce a high risk of causing conflicts with our other plugins, which are based on current “shared framework” architecture. Regrettably, we can’t redesign all the plugins we developed just to comply with a restriction on, which affects a single plugin.

Current status (updated 10 December 2018)

We had an extensive conversation with the WordPress Team about the removal of the EU VAT Assistant from the repository, and how it could be restored. As of the the 10th of December, we haven’t reached an agreement. We proposed a few solutions that would not require a radical changes in the plugin’s architecture. They would also avoid a cascade effect with other plugins based on the same design. Unfortunately, the WP Team keeps insisting that the only solution they deem acceptable by them is to rewrite the plugin and bundle the framework in it. As explained above, that’s basically the only approach we can’t follow. It’s simply not feasible.

We are aware that this sudden change could cause alarm among the merchants who are using our EU VAT Assistant. We received several enquiries, from our customers, asking what the future of the our VAT plugin is going to be. All of them expressed their support to us, and were puzzled by such sudden decision about an established and useful solution. You can read the conversation on the plugin’s public support forum, available here:

As anticipated, the EU VAT Assistant is still fully functional and supported, still free and it will be maintained for the time being. We will keep checking with the WordPress Team if we can find a compromise that can allow to restore our plugin on the WordPress repository. In the meantime, the EU VAT Assistant will still be available, free of charge, directly from our website. We will also take care of serving updates for our solution directly, while the files hosted on are offline.

Any questions? Always happy to answer!

Should you have any questions about the EU VAT Assistant, please feel free to contact us. We will get back to you as soon as possible.

Thanks for reading this long post, and apologies for the inconvenience caused by the sudden change, which was outside our control.


The Aelia Team