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Quantity breaks, category discounts and role-based pricing are the standard tools for shifting more units per order, and Dynamic Pricing has been the established WooCommerce option for them for years. On a single-currency store the rules behave exactly as configured.

Add a second currency and one class of rule quietly stops making sense. This review covers what Dynamic Pricing does, precisely where the multi-currency boundary sits, and how the Aelia stack handles it.

What Dynamic Pricing Does

Dynamic Pricing applies automatic price adjustments based on rules rather than coupon codes. It is published by Element Stark and sold through the WooCommerce marketplace, currently at version 3.4.15, priced at £97 per year on the one-year plan.

The mechanism is a rules engine that evaluates the basket and adjusts prices before totals are calculated. Because it works on rules rather than codes, the customer does not have to do anything, and the discount appears as part of the price rather than as a line-item deduction.

It suits a merchant selling in volume where order size is the lever: trade and wholesale accounts, consumables bought in multiples, or a catalogue where category-wide promotions run regularly. The role-based pricing feature also makes it a common choice for stores serving both retail and trade customers from one catalogue.

Key Features

• Advanced product pricing, configuring a table of quantities and matching discount amounts for each individual product.
• Advanced category pricing, applying tiered discounts across a whole product category based on purchase quantity.
• Simple category pricing, setting one fixed or percentage adjustment for every item in a category.
• Simple role-based pricing, discounting the whole catalogue for users in roles you define, such as trade or member accounts.
• Fixed or percentage adjustments, chosen per rule rather than globally.
• Automatic application, evaluating rules against the basket without the customer entering a code.
• Vendor terms, including product updates, support and a 30-day money-back guarantee.

Where Dynamic Pricing Falls Short on International Stores

The gap is multi-currency, and unlike some integrations it splits cleanly along one line: whether your rule is a percentage or a fixed amount.

Percentage rules are currency-agnostic. Ten percent off is ten percent off whether the price is in pounds, euros or yen, so these rules survive a currency switch intact.

Fixed-amount rules are not. A rule that takes 10.00 off is stored as the number 10 in your base currency. Switch the customer to a currency where the base unit is worth considerably less and that same 10 becomes a materially different discount. At best the margin is wrong; at worst a low-value order can be discounted close to nothing or below cost.

As with any third-party pricing plugin, this is a boundary rather than a defect. Dynamic Pricing controls its own discount logic, and multi-currency awareness has to be built by whoever owns that logic. Aelia’s addon reaches what it can from outside, and the following section is explicit about what it cannot.

How Aelia Fits With Dynamic Pricing

Compatibility Status

Aelia Currency Switcher

Status: fully tested with Dynamic Pricing.

The Currency Switcher handles pricing and payment in multiple currencies, refreshing rates automatically from providers including Open Exchange Rates and OFX, and storing the applied rate against each order. With the free integration addon active, discounts entered in your base currency are converted into the active currency, which fixes the fixed-amount problem described above. Read more on the Currency Switcher product page, £89.00 ex. VAT.

Aelia Prices by Country

Status: not separately tested. Prices by Country also adjusts product prices, so on a store where Dynamic Pricing controls discounting the two can overlap. Verify the interaction on staging before going live.

As a capability, Prices by Country reads the visitor’s country by geolocation and substitutes a deliberately set regional price rather than a converted one. This is the honest answer to the per-currency discount limitation: rather than trying to vary the discount by market, vary the price by market and keep the discount as a percentage. Because both plugins write to the product price, treat this as a combination to test, not a documented integration. Read more on the Prices by Country product page, £69.00 ex. VAT.

Aelia Tax Display by Country

Status: no known issues. Operates on tax display, a separate layer from Dynamic Pricing.

Tax Display by Country shows prices with or without tax depending on the visitor’s country, resolved by IP geolocation. It matters here because trade customers on role-based pricing usually want ex-VAT figures while consumers expect inclusive ones, and that is a display decision rather than a discount one. It should run alongside Dynamic Pricing without conflict. Read more on the Tax Display by Country product page, £69.00 ex. VAT.

Stack Recommendation

For a store running trade and retail pricing across several currencies, run Dynamic Pricing plus the Currency Switcher plus the free integration addon, keep your rules percentage-based wherever possible, and add Tax Display by Country so trade accounts see ex-VAT pricing.

Setup Notes

Install order matters, because the addon looks for both plugins when it activates.

1. Install the free Aelia Foundation Classes (AFC), version 1.8.3.170202 or newer.
2. Install and activate the Aelia Currency Switcher, version 4.4.6.170120 or newer, and set your base currency first.
3. Install and activate Dynamic Pricing.
4. Install and activate the free Dynamic Pricing Integration for Currency Switcher addon last. It needs no configuration.

Three things to check afterwards. First, audit your existing rules and note which are fixed-amount and which are percentage; the fixed ones are the only ones that depend on the addon behaving correctly. Second, confirm your base currency before writing rules, because every fixed amount is expressed in it. Third, test a rule at a tier boundary in a non-base currency, since rounding after conversion can move an order across a quantity threshold in ways a single-currency test never reveals.

What Aelia Customers Say

Worth knowing because integrations between plugins from different vendors are exactly where turnaround time matters. The free addons do not include support, but the Currency Switcher licence does.

FAQ

Does Dynamic Pricing Work With Multi-Currency Out of the Box?

Partly. Percentage-based rules translate across currencies without any extra work, because a percentage is currency-agnostic. Fixed-amount rules do not: the amount is stored in your base currency and is not converted, so it becomes a different real discount in every other currency. The free Aelia integration addon converts them.

Do I Need the Free Integration Addon?

If you use any fixed-amount discount rules on a multi-currency store, yes. If every rule you run is a percentage, the addon matters less, though installing it is harmless and protects you the first time somebody adds a fixed-amount rule. It is free, needs no configuration, and should be activated after both other plugins.

Can I Set a Different Discount for Each Currency?

No, and this is the one limitation that cannot be worked around externally. Dynamic Pricing’s interface does not provide per-currency discount fields, and adding them would mean modifying the plugin itself. The practical alternative is to keep discounts as percentages and vary the underlying price per market using Prices by Country instead.

Can I Set Different Prices per Country Rather Than Discounts?

Yes, and for international stores it is often the better structure. Our comparison of regional pricing versus multi-currency explains when a chosen per-country price beats a converted one, and how the two layers stack.

What Happens to Tax When the Currency Changes?

Tax is calculated on the discounted, converted price, so the rate applies as normal. Whether that price is shown inclusive or exclusive of tax by country is a separate presentation decision, handled by Tax Display by Country. If you sell into the EU, our guide to WooCommerce EU VAT compliance covers the rules that sit behind it.

Get Dynamic Pricing and Aelia Running Together

For the wider picture, the complete WooCommerce multi-currency guide covers how pricing, tax and currency interact, and our review of the best WooCommerce multi-currency plugins compares the vendors, including where we recommend buying elsewhere.

Compatibility verified 17 August 2026 against: Dynamic Pricing 3.4.15 (Element Stark), Aelia Dynamic Pricing Integration for Currency Switcher 1.1.32.260624, requirements as published: PHP 7.1+, WordPress 4.7+, WooCommerce 2.6.x to 3.6.x, Currency Switcher 4.4.6.170120+, AFC 1.8.3.170202+. Aelia’s compatibility notes cover the Currency Switcher only. Source: Dynamic Pricing Integration addon page.

Bundles are one of the more reliable ways to lift average order value, which is why a store that has settled its catalogue often reaches for them next. The problem arrives later, and only for merchants selling across borders: everything on the site converts into the customer’s currency except the bundles.

This review covers what Product Bundles does, where it stops on an international store, and how the Aelia stack closes that gap.

What Product Bundles Does

Product Bundles lets you sell several products together as a single purchasable item. It is published by Woo directly, currently at version 8.5.10, priced at £60 per year on the one-year plan.

The mechanism is that a bundle is its own product type. It references existing catalogue items rather than duplicating them, so stock, variations and fulfilment continue to work against the underlying products. That is the reason it scales better than building a static “kit” product by hand.

It suits a merchant who already has a working catalogue and wants to raise order value without adding SKUs: a starter set, a refill pack, a hardware and accessory pairing, a course plus workbook. Because it groups existing products, it also handles physical, virtual and downloadable items, and integrates with Subscriptions, Memberships and Product Add-ons.

Key Features

• Grouped product types, bundling simple, variable and subscription products into one purchasable item that still draws on the underlying stock records.
• Two pricing models, either a single price for the whole bundle or per-item pricing that sums the components.
• Optional items with customer-selected quantities, so a bundle can be partly configurable rather than fixed.
• Bulk quantity discounts via its own dynamic pricing rules, applied at the bundle level.
• Revenue analytics for bundles, reporting on bundle purchases separately from individual product sales.
• Insufficient-stock detection, flagging bundles that cannot be fulfilled because a component has run out.
• Template and REST API support, for customising how bundles render and for programmatic access.

Where Product Bundles Falls Short on International Stores

The gap is multi-currency, and it is narrow but consequential. Product Bundles holds its prices in the store’s base currency and does not pass the bundle’s product type to a currency switcher for conversion. The result on a multi-currency store is inconsistent rather than broken: individual products convert, bundles do not.

That inconsistency is worse than a uniform failure, because it is easy to miss during testing and obvious to a customer. A shopper browsing in euros sees euro prices throughout the catalogue and then a dollar figure on the bundle, which reads as an error on your part rather than a currency they were not expecting.

This is not a criticism of the plugin so much as a boundary. Making a product multi-currency aware has to be done by whoever controls its pricing logic, and an external plugin cannot reach inside another plugin’s price calculation without co-operation. That is the seam the Aelia addon sits in.

How Aelia Fits With Product Bundles

Compatibility Status

Aelia Currency Switcher

Status: fully tested with Product Bundles.

The Currency Switcher handles pricing and payment in multiple currencies, refreshing exchange rates automatically from providers including Open Exchange Rates and OFX, and storing the applied rate against each order. With the free integration addon active, bundle prices configured through Product Bundles are converted into the active currency along with everything else, which removes the inconsistency described above. Read more on the Currency Switcher product page, £89.00 ex. VAT.

Aelia Prices by Country

Status: not separately tested. Prices by Country also adjusts product prices, so on a store where Product Bundles controls bundle pricing the two can overlap. Verify the interaction on staging before going live.

As a capability, Prices by Country reads the visitor’s country by geolocation and substitutes a deliberately set regional price instead of an exchange-rate conversion. On a bundle-heavy catalogue that is attractive, because a bundle is a pricing decision rather than a component sum, and rate-derived bundle prices drift. Because both plugins write to the product price, treat this as a combination to test rather than a documented integration. Read more on the Prices by Country product page, £69.00 ex. VAT.

Aelia Tax Display by Country

Status: no known issues. Operates on tax display, a separate layer from Product Bundles.

Tax Display by Country shows prices with or without tax depending on the visitor’s country, detected automatically by IP geolocation. Bundles raise the stakes on this because the absolute amount is larger, so an ex-VAT bundle price shown to an EU consumer grows by a more noticeable figure at checkout. It should run alongside Product Bundles without conflict, since it changes presentation rather than price. Read more on the Tax Display by Country product page, £69.00 ex. VAT.

Stack Recommendation

For a store selling bundles across the EU and the US, run Product Bundles plus the Currency Switcher plus the free Bundles integration addon, and add Tax Display by Country if you sell to both consumers and VAT-registered businesses.

Setup Notes

Install order matters, because the integration addon looks for both plugins at activation.

1. Install the free Aelia Foundation Classes (AFC). It is installed automatically beneath Aelia premium plugins, but confirm it is active.
2. Install and activate the Aelia Currency Switcher, and set your base currency before adding bundle prices.
3. Install and activate Product Bundles.
4. Install and activate the free Bundles Integration for Currency Switcher addon, last of the four. It requires no configuration and begins working on activation.

Two settings to check afterwards. First, confirm your base currency is correct before entering bundle prices, because changing it later means re-checking every bundle rather than every product. Second, if you use Product Bundles’ own bulk quantity discount rules, test them in a non-base currency specifically: discount rules are applied to the converted figure, and a percentage behaves predictably while a fixed amount does not.

Then test a bundle in at least two currencies before going live, checking both the catalogue price and the basket total. The catalogue can be correct while the basket is not, and the basket is where it costs you.

What Aelia Customers Say

That is the pattern worth knowing about when you are relying on integrations between plugins from different vendors. Diego personally answers tickets, and integration edge cases are where that matters most.

FAQ

Does Product Bundles Work With Multi-Currency Out of the Box?

No. Bundle prices are held in the store’s base currency and are not passed to a currency switcher for conversion, so bundles display the base-currency figure while the rest of the catalogue converts. The free Aelia integration addon resolves this.

Do I Need the Free Integration Addon?

Yes, if you run Product Bundles on a multi-currency store. It is free, requires no configuration, and works as soon as it is activated. Install it after both the Currency Switcher and Product Bundles are active. Note that being free, it does not include support; paid consultations are available separately.

Does It Support Per-Item Bundle Pricing?

Yes. The addon handles both a single price for the whole bundle and per-item pricing where the components are summed. Test the per-item case specifically, because the sum should happen after conversion rather than before.

Can I Set Different Bundle Prices per Country, Not Just Converted Prices?

That is what Prices by Country does as a capability, and it is often more appropriate for bundles than conversion, because a bundle price is a deliberate commercial decision. It has not been separately tested against Product Bundles and both write to the product price, so verify the combination on staging first. Our comparison of regional pricing versus multi-currency sets out which of the two you actually need.

What Happens to Tax When the Currency Changes?

Tax is calculated on the converted price, so the rate applies as normal. What does not change automatically is whether the price is displayed inclusive or exclusive of tax by country, which is a presentation decision. Tax Display by Country handles that, and our guide to WooCommerce EU VAT compliance covers the rules behind it.

Get Product Bundles and Aelia Running Together

For the wider picture on running a store in several currencies, start with the complete WooCommerce multi-currency guide, or compare vendors in our review of the best WooCommerce multi-currency plugins.

Compatibility verified 17 August 2026 against: Product Bundles 8.5.10 (Woo), Aelia Bundles Integration for Currency Switcher 1.4.32.260624, requirements PHP 7.1+, WordPress 3.6+, WooCommerce 3.0.x+. Aelia’s compatibility notes cover the Currency Switcher only. Source: Bundles Integration addon page.

Selling to customers in the European Union means charging the VAT rate of the country the customer lives in, not the rate where your store is registered. That single rule is what makes EU VAT harder than domestic tax, and it applies whether your business sits in Berlin, Bristol or Boston.

This guide covers what the rules actually require in 2026, what changed on 1 July, and how to configure WooCommerce so the right rate reaches the right customer. It also draws a line most vendor guides blur: the difference between filing VAT correctly and displaying it correctly. Those are two different jobs, they need two different tools, and most stores need both.

Do You Need to Charge EU VAT on WooCommerce Sales?

If you sell to consumers in the EU, almost certainly yes. Location of the seller does not exempt you. A store based outside the EU selling digital products to a customer in Spain is liable for Spanish VAT on that sale.

Three things decide what you owe:

• Where your customer is. For B2C sales, VAT is due in the country of consumption.
• What you are selling. Digital services and physical goods follow different threshold rules.
• Who your customer is. A business customer with a valid VAT number is usually handled under reverse charge, and you charge no VAT at all.

Everything else in this guide is detail hanging off those three questions. Get those three wrong and no amount of plugin configuration will save the return.

The €10,000 EU VAT Threshold Explained

Since July 2021 there is a single EU-wide threshold of €10,000 per year, measured across all your cross-border B2C sales into the EU combined. It replaced the old per-country distance selling thresholds, which ranged from €35,000 to €100,000 depending on the country.

Below €10,000, you may charge your home country’s VAT rate on cross-border B2C sales, provided you are established in the EU. Above it, you must charge the customer’s local rate on every sale.

Once you cross it, you either register for VAT in every country you sell to, or you register for One Stop Shop.

One Stop Shop (OSS): One Return Instead of Twenty-Seven

OSS lets you file a single quarterly return in one member state covering all your EU B2C sales, instead of registering separately in each country. You still charge each customer their own national rate. OSS only changes how you report and remit it.

There are three schemes:

• Union OSS, for businesses established in the EU.
• Non-Union OSS, for businesses established outside the EU supplying services to EU consumers.
• Import OSS (IOSS), for goods imported into the EU, covered in the next section.

What OSS requires from your store is data. A quarterly OSS return needs your sales broken down by country of consumption, by VAT rate applied, and by taxable amount. If WooCommerce is not recording the country and rate against every order in a retrievable form, you will be reconstructing that from raw order exports every quarter, and reconstruction is where errors enter.

The practical test is simple: can you produce, for last quarter, a table of net sales and VAT collected split by member state, without opening a spreadsheet and doing arithmetic by hand? If not, your reporting layer is missing.

IOSS and the July 2026 Change to the €150 Exemption

IOSS applies to goods imported into the EU with an intrinsic value of €150 or less. It lets you charge VAT at the point of sale rather than having the customer pay it, plus a handling fee, at delivery. For a store shipping low-value goods into the EU, IOSS is usually the difference between a clean checkout and a customer receiving a surprise bill from a courier.

The significant change for 2026: the €150 customs duty exemption was removed on 1 July 2026. Goods below €150 previously entered free of customs duty even though VAT was due. That relief has gone, which means low-value consignments are now liable for duty as well as VAT.

If you ship physical goods into the EU under €150, this affects your landed cost and therefore your pricing. It is the single change most worth acting on this year, and it is the one most existing WooCommerce VAT guides have not caught up with. If your EU prices were set on a pre-July landed cost, they are now under-recovering.

Digital Goods Follow Different Rules From Physical Goods

Digital products, downloads, SaaS subscriptions, online courses and e-books are taxed where the customer is, from the first sale, with no threshold relief for non-EU sellers. This is the regime that arrived on 1 January 2015 and was originally administered through VAT MOSS, now folded into OSS.

The requirement most merchants miss is evidence. For digital sales you must collect and retain two pieces of non-contradictory evidence of the customer’s location. Acceptable items include:

• Billing address
• IP address geolocation
• Bank or card issuer country
• Country code of the SIM used, for mobile purchases
• Other commercially relevant information

If the billing address says France and the IP says Poland, that is contradictory and you need a third data point, or a customer self-certification. Storing only a billing address is not compliance, it is one half of it. This is also the requirement most likely to be discovered late, because nothing in the checkout breaks when it is missing.

EU VAT Rates by Country: What You Have to Apply

Standard rates across the member states currently run from 17% to 27%. A selection of the long-stable ones:

Reduced and super-reduced rates are where this gets genuinely difficult. They vary by product category and by country, and a book, an e-book, a children’s item and a food product can each sit in a different band in each member state. Rates also move more often than merchants expect. Always verify current rates against the European Commission’s published list before a filing period, and treat any rate table imported into WooCommerce more than a year ago as stale.

Applying rates correctly also depends on identifying the country in the first place, which is a data problem before it is a tax one. Our guide to WooCommerce country codes covers the ISO 3166-1 alpha-2 codes every rate table is keyed on, along with the US and Canadian state codes that cause errors for stores selling both sides of the Atlantic.

B2B Sales and the EU Reverse Charge

When you sell to a VAT-registered business in another EU member state, you generally do not charge VAT. The customer accounts for it themselves under the reverse charge mechanism. Your invoice shows zero VAT and a note stating that reverse charge applies.

Getting this wrong is expensive in both directions. Charge VAT you should not have charged and you have overcharged a business customer who will ask for it back. Zero-rate a sale without a valid VAT number and the liability stays with you.

The condition is that the VAT number is valid, not merely well-formed. A number that matches the correct pattern for its country can still be inactive or belong to a different entity.

Validating EU VAT Numbers With VIES

VIES is the European Commission’s VAT Information Exchange System. It is the only authoritative check on whether a VAT number is currently valid, and it is what an auditor will expect you to have used.

Format checking is not validation. DE123456789 has a valid German structure and may be entirely fictitious. A real validation call returns whether the number is active and, in most member states, the registered trader name and address.

Decide the fallback behaviour in advance. The two defensible options are to charge VAT and refund later on proof, or to accept the order and flag it for manual review. What is not defensible is silently zero-rating an unvalidated number.

VAT Invoice Requirements for EU Sales

An EU VAT invoice has mandatory content, and a WooCommerce order confirmation email is not automatically one. At minimum an invoice needs a sequential invoice number, the date of supply, your name, address and VAT number, the customer’s name and address, the customer’s VAT number where reverse charge applies, a description of what was supplied, the net amount, the rate applied, the VAT amount, and the total.

Where reverse charge applies, the invoice must also carry an explicit note to that effect. An invoice showing zero VAT with no explanation is incomplete, and it is the kind of omission that extends a routine review.

WooCommerce Tax Settings: What Core Does and Does Not Handle

WooCommerce can hold per-country tax rates natively, under WooCommerce, Settings, Tax. Standard rates for all 27 member states can be imported as a CSV. That much is straightforward. The gaps are what require an extension.

One core setting worth getting right before you add anything: the default customer location used before geolocation resolves. Our walkthrough on how to set a default country for WooCommerce checkout covers both the no-code settings route and the IP-detection route.

Which WooCommerce EU VAT Plugin Should You Use?

There is no single plugin that does all of it well, and any guide claiming otherwise is selling something. The realistic split is between compliance tooling and presentation tooling, and most stores need both.

For compliance, the established options are:

• WooCommerce EU/UK VAT/IVA Compliance (Simba Hosting). Rate application, VAT number handling, OSS reporting.
• EU VAT Number (WooCommerce). The official extension. Collects and validates VAT numbers, applies reverse charge.
• Avalara AvaTax. Enterprise-grade automated rate determination and filing. Priced accordingly, and worth it above a certain transaction volume where the cost of a filing error exceeds the subscription.

Avalara versus a WordPress-native plugin comes down to scale. Avalara automates rate determination across many jurisdictions and integrates with filing services, which matters if you sell into the EU, the US and the UK simultaneously. For a store selling into the EU alone, it is usually more machinery than the problem requires, and the annual cost buys you very little that Simba Hosting’s plugin does not already cover.

Where Aelia Fits, and Where It Does Not

Aelia built the EU VAT Assistant for the 2015 digital VAT regime. It reached end of life on 30 June 2022. It remains on the WordPress repository and still functions, but it is no longer actively developed and Aelia does not provide support for it. For VAT compliance work, Aelia’s own recommendation is Simba Hosting’s WooCommerce EU/UK VAT/IVA Compliance.

That is worth stating plainly rather than leaving a merchant to discover it after installing an unmaintained plugin against a live compliance obligation. Compliance is the last place to run software nobody is patching.

What Aelia does still build, and maintain, is the presentation side of selling internationally. That is a different job from filing returns, and the two are easy to conflate.

WooCommerce Tax Display: Showing the Right Price per Country

EU consumers expect VAT-inclusive pricing. Showing a German shopper an ex-VAT figure that grows by 19% at checkout is one of the more reliable ways to lose the sale, and in most EU jurisdictions displaying ex-VAT prices to consumers is not permitted in the first place.

Business buyers expect the opposite. A VAT-registered buyer wants the ex-VAT figure, because that is the real cost to them.

The same catalogue therefore needs to render two different ways depending on who is looking, and the decision has to be made before the customer reaches checkout, not after. Geolocation at the catalogue level is what makes that work, and the same mechanism drives currency: our guide on how to change currency in WooCommerce based on customer location walks through the IP-resolution side of it.

Tax Display by Country shows prices with or without tax depending on the visitor’s country, detected automatically by IP address using geolocation resolution. A German consumer sees VAT-inclusive pricing; a business buyer in a reverse-charge scenario sees the ex-VAT figure. £69.00 ex. VAT.

Two related plugins cover the pricing layer underneath:

• Prices by Country sets deliberate per-country prices, so a product can be €49.00 in Germany and €54.00 in Denmark rather than whatever the exchange rate produces that morning. It can also make products unavailable or hidden to customers from specific countries. £69.00 ex. VAT.
• Currency Switcher handles pricing and payment in multiple currencies, with automatic exchange rates and the rate stored against every order. £89.00 ex. VAT.

If per-country pricing is the part you are weighing up, our walkthrough on how to offer different product prices per country in WooCommerce covers the practical setup, and the complete WooCommerce multi-currency guide explains how currency, tax and per-country pricing interact. For a vendor-by-vendor view, including where we recommend buying elsewhere, see our comparison of the best WooCommerce multi-currency plugins.

None of those three file a VAT return. They make the price the customer sees correct and legible for their country, which is a conversion problem sitting next to the compliance one. Pair one of them with Simba Hosting’s plugin or Avalara and both halves are covered.

Your 2026 EU VAT Compliance Checklist

Frequently Asked Questions

Does WooCommerce Handle EU VAT Automatically?

No. WooCommerce can store and apply per-country tax rates, and you can import a CSV of EU rates, but it will not keep those rates current, validate VAT numbers against VIES, collect location evidence for digital sales, or produce an OSS return. Those require an extension.

What Is the EU VAT Threshold for Online Sellers?

€10,000 per year across all cross-border B2C sales into the EU combined. Below it, EU-established sellers may charge their home rate. Above it, you charge the customer’s local rate. Sellers established outside the EU charge local rates from the first sale, with no threshold.

Do I Need to Register for OSS?

If you are over the €10,000 threshold and want to avoid registering for VAT in each member state individually, yes. OSS is optional in the sense that the alternative is multiple national registrations, which is more work for almost every store.

How Do I Validate a Customer’s EU VAT Number?

Through VIES, the European Commission’s validation service. Checking the format alone is not sufficient, because a correctly structured number can be inactive. Validate at checkout and store the result against the order with a timestamp, so you can evidence the number’s status on the date of sale rather than today.

What Changed for EU VAT in 2026?

The most significant change is the removal of the €150 customs duty exemption on 1 July 2026. Goods valued under €150 imported into the EU previously entered free of customs duty, with only VAT due. That relief has gone, so low-value consignments now attract duty as well, affecting landed cost for anyone shipping physical goods into the EU.

What Are the Current EU VAT Rates?

Standard rates run from 17% in Luxembourg to 27% in Hungary. Reduced and super-reduced rates vary by product category and by member state, and they change more often than standard rates. Verify against the European Commission’s published list before each filing period rather than relying on a rate table imported previously.

Is the Aelia EU VAT Assistant Still Supported?

No. It reached end of life on 30 June 2022. The plugin is still available from the WordPress repository and still functions with current WooCommerce versions, but it is not actively developed and Aelia cannot provide support or guarantee future releases. For EU VAT compliance, Aelia recommends Simba Hosting’s WooCommerce EU/UK VAT/IVA Compliance.

Do I Charge VAT to a Business Customer in Another EU Country?

Generally no. With a valid VAT number, the reverse charge applies and your invoice shows zero VAT plus a note that the customer accounts for it. The number must be genuinely valid, not merely correctly formatted, and the liability stays with you if it is not.

Get the Display Side Right on Your Own Store

This guide explains how the rules work and how to configure WooCommerce for them. It is not tax advice. Thresholds, rates and filing obligations depend on where your business is established and what you sell, so confirm your own position with an accountant or your national tax authority before filing.